![]() Most of the existing customers come from within a 30 mile radius of the store. This will aid in bringing in more customers…and will also aid in spreading the word that we are expanding our business. In the future we, the new owners of Latheethen’s, will market our products to new customers in various strategic ways. This has obviously worked in their favor, as they are operating a profitable business, as is reflected in net profit increases annually. They let the word get around (word-of-mouth advertising). Let’s face it, lower prices + higher quality feed = money in the bank.įrom the very first day Latheethen’s was open for business in 1989, the owners never advertised. When we can produce and market feed that costs us nearly 80% less than it costs to purchase a generic feed, we can keep our shelf prices lower than our competitors. Instead of having to be the middle man and purchase a large inventory of generic feeds, we custom-blend and produce our own feed to keep the costs down. Other feed stores dream of having access to their own mill this is where you make most of your money. Our custom mill was built and wired with a 3-phase electrical system (industrial strength) and the best equipment on the market today. All we need is a few ingredients and some time to make our specialty custom feeds. We have our own individual feed mill that can produce any animal feed requested. has one of the most sought-after competitive edges in the industry. Become their “feed dealer of choice.” Teach them the value of the relationship.įocus on target markets We need to focus our offerings on specific population groups as the key market segment we should own. We definitely want to be able to sell to smart, quality conscious customers. will also work toward establishing community involvement programs that will demonstrate how the business can contribute to a better quality of community life. Community project groups such as the 4-H Council, the FFA, Schools, churches, and other groups will be welcomed for tours of the facilities and will be shown how the facility can be used to help raise funds for their needs.īuild a relationship-oriented business Build long-term relationships with customers, not single-visit deals. It is always easier to please customers with staff that cares, a facility that is clean and equipment that is kept in proper working order. believes that an employee who is happy at work will enjoy working. The new management team of Latheethen Feeds, Inc. The management team will accomplish this goal by training employees and by providing encouragement. ![]() Emphasize customer service We will differentiate ourselves with CUSTOMER SERVICE! We will establish our business as a clear and viable alternative for our target market, from the scores of competitors known for “do-it yourself,” “no we don’t offer that product,” and “no delivery available.”Ĭustomer service is paramount in our business and our business plan.
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